The purpose of the Outreach programme, managed by WADA’s Senior Manager Athlete Relations and Communications, Stacy Spletzer-Jegen, was to raise awareness in anti-doping among the Olympic athletes and their entourage. The Outreach Centre, which was located in the dining hall of the Olympic Village, was a fun, interactive and engaging hub that attracted many athletes to test their knowledge in anti-doping. WADA’s Play True Quiz, an interactive computer game available in 28 different languages, formed the theoretical basis, and the team of anti-doping experts were at hand in the Centre to answer any of the participants’ questions.
The combination of using online educational material, enabling one-on-one interaction, handing out rewards for high scores (WADA’s Olympic Trilby hats), distributing essential anti-doping information such as the 2012 Prohibited List, in wallet format, and encouraging some light-hearted fun after participants completed the Quiz, made for a very successful programme.
Natalie Mills shares some thoughts on her experience in the Centre, “The atmosphere was fantastic and it was a fun way for athletes to learn more and show their support! I expected all the Olympic athletes to be aware of the basics in anti-doping, particularly considering what is at stake if any of the athletes are found to have committed an anti-doping rule violation, even inadvertently. However, reality mirrored the rich cultural diversity at the Games, and there were definitely clear gaps in the knowledge between athletes from different areas of the globe. This highlights the need for further education, in and out-of-competition, and efficient coordination between the various anti-doping organisations, i.e. IFs, NFs and NADOs or RADOs, to ensure that the athletes, their coaches, team doctors and relevant administrative staff all know the rules.”
To see more pictures taken in the Outreach Centre at the Olympics, you can visit WADA’s Facebook page: https://www.facebook.com/wada.ama
The Outreach Model can be adopted by National Anti-Doping Organisations (NADOs), National Olympic Committees (NOCs), International Federations (IFs), National Federations (NFs) and other sports organisations to easily and efficiently deliver outreach during events in their own countries or sports. If you are interested in learning more about this model, click here.
For further information on the SportAccord DFSU’s education activities, please contact Ms Natalie Mills by email at email@example.com.