Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies. Recognised as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.
Sports are about passion and fan loyalty. Samsung considers sports marketing a vital communication strategy that enables us to create stronger emotional bond with global consumers. Through global sports sponsorship over the last 20 years, Samsung has increased its brand value considerably.
Samsung is proud to have sponsored and supported the world’s leading sporting events including the Olympic Games (since 1988), the Asian Games (since 1994) and the Youth Olympic Games (since 2010). Beginning with the Olympic Games, Samsung's commitment to sports marketing has continuously expanded to various sports events, teams, and athletes across the globe, such as football, athletics, golf, tennis, and etc. By partnering with global properties, Samsung fosters global friendship and strengthens emotional attachment with both consumers and fans.
Samsung is proud to be a partner of SportAccord, which provides another opportunity to connect Samsung with new sports fans and demonstrate our commitment to corporate citizenship and global friendship.