CONVENTION LEGACY BENEFITS - ONE YEAR ON

24.05.2012

The 2011 SportAccord Convention in London has already provided tangible legacy benefits for the UK capital, according to Iain Edmondson, the Head of Major Events at London & Partners, the city's events agency.

Just one year on from staging SportAccord Convention, Edmondson is able to look back on a series of bidding victories for London, which was named on Tuesday as the 2012 Sports City of the Year by SportBusiness, a Media Partner of the Convention.

"From a major events point of view, the impact of SportAccord Convention has been a major success," he said.

"The event helped us to demonstrate how serious we are about world sport.

"We had four key targets when we were staging SportAccord Convention last year: The 2017 International Association of Athletics Federations World Championships, the 2013 International Triathlon Union World Championship Series Grand Final, the 2015 International Canoe Federation Slalom World Championships, and we also wanted to develop the concept of a new annual cycling event for the city.

"We won the three bids, and we're now working with the UCI (Union Cycliste Internationale, the International Cycling Union) on developing an annual event that will be a big milestone for world cycling."
The proposed annual cycling event would be a mass participation extravaganza for up to 35,000 riders. The route would be the same as for the Olympic road race this summer, but it would also act as a UCI-ranked race for top riders.

"There's a boom in participation numbers in cycling, and it has a UK-wide and worldwide appeal," Edmondson said. "It is the perfect time to do something like this in cycling."