RUSSIANS REACH OLYMPIC TV DEAL

04.09.2012

Russia's ANO Sports Broadcasting consortium has signed a rights deal for the 2014 Olympic Winter Games and 2016 Olympic Games. ANO Sports Broadcasting was created in December 2009 by RTR, Channel One and NTV PLUS. The new deal, made with the IOC's agent Sportfive, covers all of the main media rights for both Sochi 2014 and Rio 2016. The consortium's free-to-air television channels, Channel One and Russia 1, will broadcast the key events, with further coverage offered on Russia 2 and Russia 24. There will also be coverage on numerous pay television channels and services, as well as content transmitted via the internet, mobile and national radio.

Vasily Kiknadze, CEO of ANO Sports Broadcasting, said, "By signing this agreement we have taken on the responsibility of providing top quality coverage of the greatest global sports event, which will be eagerly awaited by millions of Russian fans and television audiences. Our team, which will work in close cooperation with RTR, Channel One and NTV PLUS, are prepared to rise to this exciting challenge."