SPORTS MEDIA UPDATE

05.10.2012

UEFA has signed an agreement with a new unit of Creative Artists Agency (CAA) to manage the commercial rights for Euro 2016 (France) and 2018 World Cup (Russia) qualifying matches. CAA Eleven is part of Hollywood-based Creative Artists Agency, the world's largest talent agency, which took part in a panel session at the 2011 SportAccord Convention in London. The new mandate comes into right away, so that the 2013 UEFA European Under-21 Championship in Israel and the 2013 UEFA Women's EURO final tournament in Sweden will be managed as part of the portfolio.

The FIM Road Racing World Championship Grand Prix and the eni FIM Superbike World Championship will be integrated within the Dorna Sports group but managed as separately. Infront has been appointed as marketing partner and global advisor to both championships.

American networks Fox and TBS will live-stream their postseason and regular-season MLB action starting in 2014. Fox will also start live-streaming its NFL games Fox next season, as well as NASCAR and college sports according to The Sports Media Hub Exposure value of corporate sponsor logos on NBA uniforms generated during televised games could reach $160 million, according to Joyce Julius & Associates. The proposed 2.5-inch logos, starting in the 2013-14 season, could appear clear and in-focus for nearly 500 hours combined during regular season and playoff game telecasts.