SPORTSMEDIA CLIPS

02.08.2012

The UK audience for the London Games Opening Ceremony on BBC averaged 22.4 million people - 13th highest ever in the country. The Beijing Olympics Opening Ceremony drew 5.06 million UK viewers in 2008

China Central Television will again be the Olympic broadcaster in China under a new deal with the IOC. The contract, covering the Sochi 2014 Winter Games and 2016 Summer Games, is worth $160 million, up 60% from the previous four-year deal ending with the London Games.

Delayed broadcast of the London 2012 Opening Ceremony in primetime on NBC drew 40.7 million viewers, biggest audience of the year so far in the USA

Last Sunday, nbcolympics.com generated 11 million video streams, up 224% from 3.4 million for the comparable period of the Beijing Games, The Sports Media Hub reports

Australians rose early to watch the Opening Ceremony live on Nine Network. The telecast drew an average 2.41 million viewers across the ceremony starting at 6 a.m. Saturday morning Sydney time

ESPN Star Sports has extended its deal to carry the eni FIM Superbike World Championship across Asia until 2018. The World Superbike calendar will feature two new races in Asia - India from 2013 and possibly Indonesia from 2014.

www.thesportsmediahub.com