LAUSANNE, Switzerland –SportAccord Convention 2017 which took place in this year’s European Capital of Culture, Aarhus, Denmark from 2-7 April was billed as a runaway success. With over 1600 delegates in attendance representing 71 nationalities, including 100 International Sport Federations and Associate Members, the 15th edition attracted key decision-makers from the world of sport.
With sport being the fastest growing sector in the entertainment industry, the six-day Convention included a full conference programme focused on ‘Innovation in Action’. This included the Plenary keynote from Michael Evans, President of Alibaba Group, City Day, MediaAccord and LawAccord, as well as a sell-out exhibition with 66 booths representing some of the international federations, cities and many industry sectors.
SportAccord Convention also received a royal visitor with Frederik, Crown Prince of Denmark and heir apparent to the throne who visited the exhibition, as well as legendary goalkeeper Peter Schmeichel who greeted delegates on the Sport Event Denmark stand.
This year saw 135 cities and regions attend the SportAccord Convention who brought over 300 delegates between them, including the 2024 bid cities who delivered introductory presentations at the ASOIF General Assembly. Francesco Ricci Bitti, President of SportAccord Convention and ASOIF said,
“SportAccord Convention is flying again. Following a difficult transition period, the SportAccord Convention in Aarhus has been a great success with special thanks to our hosts, Sport Event Denmark and the City of Aarhus. In the last few days, we have also had meetings with 15 cities interested in hosting future conventions from Asia, the United States of America, the Middle East and Europe. This confirms how relevant SportAccord Convention is for the international sports community.”
The glittering Opening Ceremony organised by this year’s Convention hosts was attended by more than 850 delegates. Held in the Musikhuset, the event featured culture, music and the performing arts, as well as speeches from the Presidents of SportAccord Convention and the International Olympic Committee, and the Mayor of Aarhus. The 16th edition of the SportAccord Convention was announced by Deputy Prime Minister Tanasak Patimapragorn and will take place in Bangkok, Thailand from the 15-20 April 2018 and H.E. Mrs. Kobkarn Wattanavrangkul, Thailand’s Minister for Tourism and Sports was also in attendance with her delegation.
The Closing Event took place in the iconic art museum of ARoS where hundreds of guests enjoyed panoramic rainbow views of the city, exclusive access to the new exhibition ‘The Past’, and cocktails and tapas accompanied by live music.
Lars Lundov, CEO, Sport Event Denmark, a long-term Gold Partner and this year, co-host of the SportAccord Convention said, “Playing co-host to SportAccord Convention together with the City of Aarhus has been a privilege and honour, and we hope and believe that all delegates have enjoyed our hospitality and experienced the beautiful City of Aarhus. Thanks to SportAccord Convention for giving us the opportunity, and we look forward to catching up with the World of Sport in Bangkok next year.”
To review the week’s events, videos and pictures, visit the SportAccord Convention website, Flickr, YouTube, Facebook, LinkedIn and Twitter.
For media enquiries, please email Jenny Edmondson, Media Relations Officer:
SportAccord Convention
SportAccord Convention is the world’s premier and most exclusive annual event at the service of sport. It is focused on driving positive change internationally and dedicated to engaging and connecting; rights holders, organising committees, cities, press and media, businesses and other organisations involved in the development of sport.
The SportAccord Convention is a not-for-profit organisation which annually brings together representatives from more than 100 International Sports Federations affiliated with the following umbrella organisations that host their Annual General Assemblies at the SportAccord Convention.
GAISF (Global Association of International Sports Federations), ASOIF (Association of Summer Olympic International Federations), AIOWF (Association of International Olympic Winter Sports Federations), ARISF (Association of IOC Recognised International Sports Federations), AIMS (Alliance of Independent Recognised Members of Sport) and Associate Members. In addition, the SportAccord Convention receives the full support of the International Olympic Committee.
Partners, Supporters and Exhibitors involved in this year’s Convention:
Co-hosts: City of Aarhus, Sport Event Denmark.
Global: Discover Los Angeles. Gold: Dow Jones Sports Intelligence, FINA Budapest 2017, Mairie de Paris, Sport Event Denmark Sports Bureau of Macau SAR Government, The Dubai Sports Council and Mohammed Bin Rashid Al Maktoum Creative Sport Award (MBRCSA). Silver: Aggreko, Canadian Sport Tourism Alliance, Edmonton Events, EventScotland, Malaysia Major Events. Bronze: European Championships Glasgow 2018, FIBA, Finnish Olympic Committee, Mexico City Sports Institute, Netherlands Board of Tourism & Conventions, Melbourne – Visit Victoria. Delivery: Compass Fairs, DB Schenker, Nespresso, Nielsen Sports, Penceo, Volvo. Supporters: Getty Images, GlobalSportsJobs, LawInSport, Project4Sports, Pro-Shop Europe, Smart Cities & Sport, Swiss Timing.
Media Partners:
Top Partner: Dow Jones, Principal Partners: SportBusiness Consulting, Sportcal, Yutang Sports. Partners: AFP, Around The Rings, Francs Jeux, Host City, iSportconnect, Jyllands-Posten, SportAkademReklama, Sport Business Consulting, SportsPro.
Aggreko, AISTS (International Academy of Sports Science and Technology), Around The Rings, Ashgabat 2017 5th AIMAG Executives Committee, Association of Global Event Suppliers, Beijing Olympic  City Development Association, Beijing organizing committee for the 2022 Olympic and Paralympic Winter Games, CIES (Centre International d’Etude du Sport), City of Berlin, City of Lausanne, City of Medellin, DB Schenker, Department for International Trade, Dow Jones Sports Intelligence, Dream Together – Korea, Dubai Sports Council//MBRCSA, Edmonton Events, Edmonton Events, EventScotland, FIAS (Fédération Internationale de Sambo), FIBA (Fédération Internationale de Basketball), FICS (Fédération Internationale de Chiropratique du Sport), Finnish Olympic Committee, FISU (Fédération Internationale du Sport Universitaire), Glasgow 2018 European Championships, Gracenote Sports, High Performance Center – Catalonia, IFBB (International Federation of Bodybuilding and Fitness), IFMA (International Federation of Muaythai Amateur), Imagen Ltd, International Ice Dragon Boat Federation, IMMAF (International Mixed Martial Arts Federation), IOF (International Orienteering Federation), IRBF (International Roll Ball Federation), IWF (International Wushu Federation), Japan Sports Council, Japan Sport Tourism Alliance, Malaysia Major Events, MARSH, Melbourne – Visit Victoria, Mexico City Sports Institute, Nanjing Competition and Social Sports Administrative Center, NBTC – Holland Marketing, Nelo Mar Kayaks, New Zealand Major Events, Norway Convention Bureau, Nüssli Group Support AG, Ocaq Scoring, Peace and Sport, Penceo, Rider Levett Bucknall, Russian International Olympic University, Sarasota County Sports Commission, SecuraSeal Limited, Sport Event Denmark, Sports Bureau of Macao SAR Government, Swiss Federal Office of Sport (FOSPO), Thailand Ministry of Tourism and Sports, Trivandi, UK Sport, Welsh Government, World Jump Rope Federation.