SportAccord Convention 2014 Makes a Host City Impact in Turkey

07.04.2014

Hosting SportAccord Convention 2014 will give a significant boost to the economy of host city Belek / Antalya in Turkey, according to research revealed today at the Convention by PwC, the global network of professional services firms.

PwC announced that holding SportAccord Convention, from April 6-11 at the Susesi Convention Centre, will boost the local economy by an estimated US$3.85 million and, perhaps more importantly, contribute to Antalya and Turkey’s achievement of its longer-term development goals. The 12th annual edition of the Convention will attract more than 1,500 delegates from all around the world, most of whom will stay in the city for the entire week.

PwC, a Gold Partner of the SportAccord Convention, estimates the direct economic impacts of the 2014 event at US$2.25 million in spending of non-resident participants in the event. Local companies benefit from this spending, which would not exist without the Convention. The largest share of direct spending will go to hotels and restaurants (83.6 percent). The transportation, social and cultural services, and retail industries are also expected to benefit from the direct impacts of SportAccord Convention.

Indirect economic impacts, as the initial spending triggers a ripple effect through the value chain of the local economy, are estimated at US$1.59 million.

PwC believes that SportAccord Convention will support the Turkish government’s 2023 Strategic Plan and the region of Antalya’s development plan through several intangible impacts:

• Encouraging business activity in areas related to the event by supporting development of social networks and intercultural contacts

• Attracting further major events to Antalya by demonstrating the region’s ability to host such events

• Promoting Antalya as an important global destination for sporting and cultural activities by hosting a significant number of delegates from all over the world and publicizing the event through global media

• Inspiring healthy lifestyles by promoting sports and the hosting of sports events.

Bob Gruman, Managing Partner of PwC’s Global Sports Mega-Events Centre of Excellence stated: “SportAccord Convention has become an important vehicle for popularizing sport and healthy lifestyles worldwide. Hosting 1500 delegates from global sports associations and media for a full week also provides an excellent opportunity to promote Antalya’s beautiful landscape and rich cultural heritage, while encouraging delegates and guests to visit the city again for personal or business reasons.”

“We are extremely pleased to know that our event will deliver real economic benefit to Belek and Antalya,” said SportAccord Convention Managing Director Nis Hatt. “To be validated by PwC’s authoritative research means a great deal to our organisation and to our stakeholders.”

View the Economic Impact Study here.