SportAccord PROGRAMME 2003
DAY ONE: Monday 12th May, 2003
Sport In Society
Opening of Conference:
Excmo. Sr. D. José María Álvarez del Manzano y López del Hierro, Alcalde de Madrid
Dr. D. Un Yong Kim, Presidente del GAISF
Excmo. Sr. D. Alberto Ruiz-Gallardón Jiménez, Presidente de la Comunidad de Madrid
Keynote Address: Sport as an instrument for change
Johann Olav Koss, President & CEO, Right To Play
MORI presentation: The impact of major sporting events on the ‘health’ of a nation
Peter Hasler, Head of Sport Research, MORI
Plenary Session: How will sport shape society in the 21st century?
Moderator: Kevin Roberts, Editorial Director, SportAccord
Johann Olav Koss, President & CEO, Right To Play
Denis Oswald, President, ASOIF
Rod Sheard, Senior Principal, HOK Sport + Venue+ Events
Panel Discussion: Sources of funding for grass-roots and/or youth development programmes
Session Leader: Rick Burton, Executive Director, James H Warsaw Sports Marketing Center, University of Oregon
Hans Bertels, Executive Director, International Hockey Federation
Don Porter, President, International Softball Federation
Aldo Vitale, Director of Marketing & Study Centre, International Basketball Association
Panel Discussion: Sport & Education - A blueprint for the future in established and developing economies
Session Leader: Rick Burton, Executive Director, James H Warsaw Sports Marketing Center, University of Oregon
Lucien Boyer, Joint CEO, Havas Sports
Phil Craven MBE, President, International Paralympic Committee
Graham Morgan, Sports Director, Sino Navigator Sports Business
Christine Myant, Centre Manager, Crystal Palace Study Support Centre
Nick Russell, Managing Director, PMP
Mike Smith, Managing Director, Special Olympics Europe/Asia
UIA Workshop Session: DESIGNING FOR SPORT
A two-part afternoon seminar, developed in conjunction with the International Union of Architects, offering a variety of international perspectives on the role design plays in both successful event planning and practical post-event use.
Chaired by: Prof. Geraint John, Director of Sports & Leisure Programme, International Union of Architects
Svante Berg, Architect, Berg Arkitektkontor AB
Nikos Fintikakis, Architect, Synthesis & Research on behalf of the Technical Chamber of Greece
Ian McKenzie, Head of Facilities, Sport Scotland
Panel Discussion: Negotiating sport’s ethical minefield.
Session Leader: Kevin Roberts, Editorial Director, SportAccord
Malcolm Speed, Chief Executive Officer, International Cricket Council
Stephen Townley, Chairman, Active Rights Management, Consultant, Hammonds
Pâquerette Girard Zappelli, Special Representative, IOC Ethics Commission
Second-half of DESIGNING FOR SPORT
Chaired by: Prof. Geraint John, Director of Sports & Leisure Programme, International Union of Architects
John Barrow, Principal, HOK Sport+Venue+Event
Joaquim Pujol, Architect, Pujol Arquitectura
Pino Zoppini, Architect, Studio Zoppini
Closing Keynote Address
Adolf Ogi, Special Advisor to the UN Secretary General on Sport for Development and Peace
DAY TWO: Tuesday 13th May, 2003
Hosting And Managing Sports Events
Keynote Address: The benefits of staging international sporting events.
Hein Verbruggen, President, International Cycling Union
Plenary Session: Blessing or curse - hosting a major international event
Moderator: Rick Burton, Executive Director, James H Warsaw Sports Marketing Center, University of Oregon
Valentino Castellani, President, XX Winter Olympic Games Torino Organising Committee
Andrew Cook, Senior Vice President of Business Development, Octagon UK
Gilbert Felli, IOC Olympic Games Executive Director, International Olympic Committee
Danny Jordaan, Chief Executive Officer, South African Football Federation and of the South Africa 2010 SOCCER World Cup Bid
Hein Verbruggen, President, International Cycling Union
Panel Discussion: Designing and building an event-related legacy
Session Leader: Prof. Geraint John, Director of Sports & Leisure Programme, International Union of Architects
Jerry Anderson, Senior Principal, HOK Sport+Venue+Event
Valentino Castellani, President, XX Winter Olympic Games Torino Organising Committee
Peter Johnson, Director, Leisure Connections Ltd.
Panel Discussion: How Federations and potential hosts evaluate the opportunities, advantages, legacy benefits, revenue opportunities and risks
Session Leader: Chad Lion-Cachet, Managing Director, Marsh Sports Group
Mike Hooper, CEO, Commonwealth Games Federation
Don Schumacher, Executive Director, National Association of Sports Commissions
Matt Smith, Executive Director, International Rowing Federation
Panel Discussion: Funding & Finance Mechanisms - Where will the money come from, how will it be repaid and are you mortgaging your future in pursuit of a dream?
Session Leader: Rick Burton, Executive Director, James H Warsaw Sports Marketing Center, University of Oregon
Keith Ashton, Associate Director, S&P Architects and Interior Designers
Spyros Capralos, Executive Director & Member of the Board, Athens 2004 Organising Committee for the Olympic Games
Jon Coxeter-Smith, Partner, Davis Langdon & Everest
Panel Discussion: Practical lessons for Federations and major event organisers
Session Leader: Kevin Roberts, Editorial Director, SportAccord
Romil Bahl, Vice President & Head of Global Sports, Entertainment & Media Practice, A.T. Kearney
Craig McLatchey, Chief Executive, Olympic Games Knowledge Service
Cornel Marculescu, Executive Director, FINA
Nigel Rushman, Chief Executive, Rushmans Ltd.
Closing Keynote Address
Mike Miller, CEO/Secretary General, International Rugby Board
DAY THREE: Wednesday 14th May, 2003
SportBusiness 2003: Focusing on the issues that face the international business of professional sport
Plenary Session: Is sport’s commercial power under threat?
Moderator: Kevin Roberts, Editorial Director, SportAccord
René Fasel, President, International Ice Hockey Federation & AIOWF
Jan Menneken, Commercial Executive Director, International Tennis Federation
Michael Payne, Marketing Director, International Olympic Committee
Robbie Weiss, Director of Syndication & Program Development, NASCAR
Richard Worth, Chief Operating Officer, TEAM Marketing AG
Panel Session: Understanding the impact of league structure on the sustainability and profitability of professional sport.
Session Leader: Kevin Roberts, Editorial Director, SportBusiness
Chris Akers, Executive Chairman, Sports Resource Group
Sanjib Datta, Principal, Inner Circle Sports
Glen Kirton, Chairman, Navigator Sports
Gary Roberts, Deputy Dean, Sumter Davis Marks Professor of Law & Director of the Sports Law Program, Tulane University
Panel Session: Talking tough. How to maintain TV rights levels in a less competitive broadcast environment.
Session Leader: Jean-Paul de la Fuente, Director, Deureka
Richard Dorfman, Sports Media Consultant
William Field, Partner & COO, Spectrum Strategy
Panel Session: Understanding the issues and opportunities in motorsport.
Session Leader: Rick Burton, Executive Director, James H Warsaw Sports Marketing Center, University of Oregon
Andrew Craig, President, The Craig Company LLC
Nigel Geach, Director, Sports Marketing Surveys
Robbie Weiss, Director of Syndication & Program Development, NASCAR
Address: Dr Jacques Rogge, President, International Olympic Committee
Panel Session: Online betting - How does pro sport secure a slice of the action?
Session Leader: Andrew Gellatly, Analyst, Telecoms & new media sports business
Mark Davies, Director of Communications, Bet Fair
Hilary Stewart-Jones, Partner, Berwin Leighton Paisner
Joe Tighe, Chief Executive Officer, Trading Sports
Caroline Townley, Managing Director, Active Rights Management
Closing Keynote Address: Joseph S. Blatter, President, FIFA
DAY FOUR: Thursday 15th May, 2003
Sport Broadcast & Sponsorship
Keynote Address: Sport and television – a symbiotic or parasitic relationship?
Dick Ebersol, Chairman, NBC Sports & Olympics
Plenary Session: How can sport ever truly take control of its broadcast destiny?
Moderator: Rick Burton, Executive Director, James H Warsaw Sports Marketing Center, University of Oregon
Donna De Verona, Special Sports Advisor, ABC/ESPN/Disney
Dick Ebersol, Chairman, NBC Sports
Mark Miles, Chief Executive, ATP
Manolo Romero, President & CEO, International Sports Broadcasters
Bill Sinrich, President & Chief Operating Officer, TWI
Panel Session: Understanding the new realities of sports television
Session Leader: Jean Paul de la Fuente, Director, Deureka
Mickaël Hagege, Sports Research Manager, Mediametrie
Timo Lumme, Vice President Europe, Africa, Middle East, ESPN International
Mike Miller, CEO/ Secretary General, International Rugby Board
Jonas Persson, Chief Executive Officer, IEC In Sports
Panel Session: Evaluating and exploiting generic sports channel opportunities
Session Leader: Rachael Church, Managing Director, ArkSports
Roger Huguet, Chief Operating Officer, GOL!
Phil Lines, Head of Media Operations, FA Premier League
Andrew McCall, Managing Director, Inside Broadcast
Panel Session: Bucking the trends - How to create an effective sponsorship proposition in a difficult market.
Session Leader: Rick Burton, Executive Director, James H Warsaw Sports Marketing Center, University of Oregon
Pippa Collett, European Sponsorship Manager, Shell International Petroleum Company
Mark Cornish, Managing Director, TNSSport
Peter Gandolfi, Head of Sports Marketing, Nationwide Building Society
Sally Hancock, Chief Executive, Redmandarin
Panel Session: Creating, developing and exploiting an event’s or sport’s brand value
Session Leader: Kevin Roberts, Editorial Director, SportAccord
Alex Andreu, President, World Sports Management
Alun James, Managing Director, Hill & Knowlton Sports Marketing and Sponsorship
Gordon Kane, Founder, Victory Sports Marketing
Hartmut Zastrow, Managing Director, Sport und Markt
Closing Keynote Address: Keld Strudahl, Marketing Director, Carlsberg
Law Accord at SportAccord: The first convention for international sports lawyers
“A Comparative Study of Contemporary Sports Law Issues”
WADA Presentation: Richard W. Pound, QC, Chairman, World Anti-Doping Agency
Module I: Harmonization
Moderator - Stephen Townley, Chairman, Active Rights Management; Consultant, Hammonds
Dispute resolution
Donald Fehr, Executive Director & General Counsel, Major League Baseball Players Association
Dr Dirk Reiner Martens, Partner, Beiten Burkhardt Goedeler
Graham Perry, Chartered Institute of Arbitrators
Drug policies
Jeff Benz, General Counsel, USOC
Massimo Coccia, Partner, Coccia De Angelis & Associati – Studio Legale e Tributario
Module II: League Issues
Moderator: Gary Roberts, Deputy Dean, Sumter Davis Marks; Professor of Law & Director of the Sports Law Program, Tulane Law School
Salary caps
Jeff Mishkin, Partner, Skadden, Arps, Slate, Meagher & Flom
Alasdair Bell, Partner, Olswang
Team relocation
Jay Moyer, Executive VP & Council (ret.), NFL Commissioner; Co-Chair, Sports Lawyers Association International Committee
Jonathan Taylor, Partner, Hammond Suddards Edge
Collective selling of IP rights
Jeffrey Gewirtz, Global Sports & Entertainment Marketing Counsel, The Coca-Cola Company
Santiago Martinez Lage, Martinez Lage Asociados
CAS Presentation: Matthieu Reeb, General Secretary, Court of Arbitration For Sport
Module III: Player Issues
Transfer rules
Richard Berthelssen, General Counsel, NFL Players Association
Francois Ponthieu, KGA Avocats
Rights of publicity
Jill Pilgrim, General Counsel, USA Track & Field
Brian Doyle, Partner, Turnbull Hill Lawyers
DAY FIVE: Friday 16th May, 2003
Sport & Technology
Keynote Address: Sport and technology – how technology will shape the future of sport
Alfonso Rodés, Chief Executive Officer, MPG Spain
Plenary Session: Is sport wasting the opportunities technology offers?
Moderator: Rick Burton, Executive Director, James H Warsaw Sports Marketing Center, University of Oregon
Chris Barnes, Analyst, SportBusiness Group
Ram Mylvaganam, Co-Founder & Director, ProZone
Claude Ruibal, Vice President of International Business, Ask Jeeves
Sarbjit (Sab) Singh, Co-founder & Principal, Avila Partners
Mervyn Trappler, Executive Vice President, International & Special Projects, PVI
Panel Session: Harnessing the power of the internet
Session Leader: Rachael Church, Managing Director, ArkSports
Gideon Lloyd, Founder, DatAcq
Nicole Morris, Chief Executive, Purple Interactive
Tony Singh, Sport & Media Consultant, Addleshaw Booth & Co.
Sarbjit (Sab) Singh, Co-founder & Principal, Avila Partners
Panel Session: Going mobile – exploiting revenue potential from the phone in their pocket
Session Leader: Andrew Gellatly, Analyst, telecoms & new media sports business
Simon Duke, Head of e-Business Research, MORI
Xavier Mouly, Managing Director, HavasSports.net
Riccardo Silva, Managing Director, MPWeb
Panel Session: Capturing and holding the customer – customer relationship management and the role of on-line ticketing
Session Leader: Kevin Roberts, Editorial Director, SportAccord
Christopher Goodhart, President, International Group, Tickets.com
Brian Hawkins, Marketing Director, Teamcard
Paul Williamson, Director, Ticketmaster/Synchro Systems
Panel Session: Understanding the availability, cost and impact of technology to assist officials and referees.
Session Leader: Rick Burton, Executive Director, James H Warsaw Sports Marketing Center, University of Oregon
Stuart Cummings, Technical Executive, The Rugby Football League
Jonathan Downey, Managing Director, Ref! Link
Dr Paul Hawkins, Managing Director, Hawk-Eye Innovations
Closing remarks – end of conference
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