The International Ski Federation (FIS) and the European Broadcasting Union (EBU), two organisations always present at SportAccord Convention, are joining forces once again to promote youth interest in snow sports through the third FIS World Snow Day on 19 January 2014.

FIS World Snow Day encourages all stakeholders in the snow industry to contribute to a special day for four to 14-year olds and their families on the third Sunday in January every year. The initiative is part of FIS's international Bring Children to the Snow campaign, launched in 2007, which seeks to reverse the decline in snow sports participation by the younger generations.

To promote the event, the EBU is making available its global EUROVISION distribution capabilities - including the World Link platform - and its members' distribution channels to spread the message of World Snow Day 2013 through a top-quality 30-second promotional trailer - which is free to broadcasters and is available in English, German, French, Italian, Russian and Spanish. In addition, EBU Members can add links to their online channels to World Snow Day's digital online platform: