Thursday, January 16, 2014

LAUSANNE, Switzerland - SportAccord Convention announced today that International Cycling Union (UCI) President Brian Cookson and freerunning pioneer Sébastien Foucan, whose acrobatic exploits thrilled global cinema audiences in the opening sequence of James Bond film Casino Royale, will be among the speakers during SportAccord Convention 2014 taking place 6-11 April 2014, in Belek/Antalya, Turkey.

The UCI President, attending SportAccord Convention for the first time since his dramatic election last autumn, will deliver a keynote speech in a new-look Conference Programme at SportAccord Convention 2014 with the theme of "Sport's New Frontiers." Delegates will be able to hear top speakers and enjoy interactive sessions in new formats outside of the main auditorium as well as inside the event at Belek's Susesi Convention Centre.

One of the founders of the urban youth discipline of Parkour, Foucan will expound his views on the importance of self-expression in sport and demonstrate his eye-popping skills in conjunction with The Youth Club, an imaginative session on the sporting tastes, habits and aspirations of young audiences.

Participants in a panel session on "Rule-Breakers and Game-Changers" will include Adrian Christy, Chief Executive of Badminton England and Brett Hasell, Marketing Coordinator of the International Hockey Federation (FIH). They will join the audience in debating the provocative question, if you could change the rules of one sport, what would you do? 

Lisa Lazarus, Chief of Business Development & Strategy at the International Equestrian Federation (FEI), will be among the guests for "A Woman's World - The Journey Towards Sporting Equality," a frank discussion of how to create better sporting equality - on the field of play and in the media, business and governing bodies. Olympic medallist Charmaine Crooks, President of NGU Consultants, will moderate the session.

These are just a few of the confirmed speakers and sessions on the programme, more details will be announced in coming weeks. As in past years, the conference moderator will be BBC World news anchor and journalist David Eades.

Learn more about the conference programme.

A discounted rate is in effect for delegates booking their places early via the website by Friday 31 Janaury.



Friday, January 17, 2014

The International Ski Federation (FIS) and the European Broadcasting Union (EBU), two organisations always present at SportAccord Convention, are joining forces once again to promote youth interest in snow sports through the third FIS World Snow Day on 19 January 2014.

FIS World Snow Day encourages all stakeholders in the snow industry to contribute to a special day for four to 14-year olds and their families on the third Sunday in January every year. The initiative is part of FIS's international Bring Children to the Snow campaign, launched in 2007, which seeks to reverse the decline in snow sports participation by the younger generations.

To promote the event, the EBU is making available its global EUROVISION distribution capabilities - including the World Link platform - and its members' distribution channels to spread the message of World Snow Day 2013 through a top-quality 30-second promotional trailer - which is free to broadcasters and is available in English, German, French, Italian, Russian and Spanish. In addition, EBU Members can add links to their online channels to World Snow Day's digital online platform:

New Webinar Series Explores Sport's New Frontiers

Wednesday, February 19, 2014

We are excited to announce that we have joined up with SportAccord Convention Exhibitor, SportBusiness Group, to co-host a series of webinars in the build-up to the 2014 Convention in April.

In keeping with our conference theme 'Sport's New Frontiers', the webinars will look at three key areas that impact the effectiveness and profitability of International Federations: Media Rights, Sponsorship Rights and Hosting Rights.

The first of these webinars, 'Sport's New Frontiers - The Future of International Federations - Media Rights Strategies', will be held next Tuesday (25 February) at 3pm GMT. Joining moderator, Frank Dunne, Editor of TV Sports Markets, will be three panellists from across the International Federation spectrum:

* S. Vlad Marinescu, General Director, SportAccord
* Brian Porteous, President, International Orienteering Federation
* Essar Gabriel, Secretary General, IAAF (International Association of Athletics Federations)

The webinar on Sponsorship Rights will take place on 11 March and on Hosting Rights on 25 March.

Space is limited, so please register your place on the webinar here

Cities Look to Sporting Events for Tourism Boost

Thursday, February 20, 2014

The World Masters Games is set to provide a huge boost for the local economies in Québec City, Canada and Auckland, New Zealand over the next three years, according to newly-reported figures.

The next summer and winter editions of the International World Games Association's flagship multi-sport event will take place in Québec City in 2015 and Auckland in 2017, respectively.

Next year's event in Québec City is projected to generate between $6-10 million CDN whereas the next Summer Games in 2017 in Auckland is expected to contribute $53.5 million NZ towards the country's gross domestic product and $36 million NZ into Auckland's local economy, according to independent estimates.

"Auckland prides itself on being a vibrant international events city - and our plans to host the World Masters Games 2017 is a fantastic example of this in action, bringing significant economic and social benefits," Rachael Carroll, Auckland Tourism Events and Economic Development's (ATEED) General Manager Destination and Marketing, said.

"The event will showcase the region to thousands of international visitors. On top of that, Aucklanders and New Zealanders will have the opportunity to participate in the world's largest multi-sport event as athletes, volunteers or spectators.

"As Auckland continues to build on the momentum of Rugby World Cup 2011, hosting major events like this provides a great boost to our growing international reputation."

Auckland will join an increasing number of cities that consider sporting events as a major driver of tourist activity.

The London Olympic and Paralympic Games were credited with boosting tourism spending in the UK capital by seven per cent year-on-year to more than £10 billion, but single- or multi-sports events of all sizes can also generate significant returns for host cities, according to newly-reported figures.

During the 2013 International Skating Union World Figure Skating Championships in London, Ontario, Canada, excluding any of the capital upgrades, the city invested under $1 million CDN with the combined spending of out of town visitors, participants, media, plus the operational spending in London reaching $14.7 million CDN. Three-quarters of all spectators came from outside the host city.

Meanwhile according to the Sport Event Denmark national events agency, the 2011 International Cycling Union Road World Championships in Copenhagen generated total tourism turnover of EUR31.2 million, with 40% of the 262,000 spectators being tourists.


Sport Event Denmark's CEO Gears Up for a 'Game Changing' Event

Thursday, February 20, 2014

Last year, SportAccord Convention Gold Partner, Sport Event Denmark, had a Game Changer when it successfully campaigned to open the IAAF/AL-Bank World Half Marathon Championships to the general public. On 29 March 2014, 300 elite runners will be joined by thousands of recreational runners in a gigantic running festival. We spoke to Lars Lundov, CEO of Sport Event Denmark, about the campaign.

1. How did you bring the 2014 IAAF/AL-Bank World Half Marathon Championships to Copenhagen?

Back in November 2011, Sport Event Denmark, the Danish Athletic Association and the City of Copenhagen went to Monte-Carlo to present the Danish bid to the IAAF Council. We were competing against 2-3 other strong candidates, so it was definitely not a 'walk-over'. As always when Denmark is bidding on a major event we were well prepared and presented a professional bid file with strong messages and on-site presentation as well. So in the end, we could celebrate one more major event in Denmark over a drink in Monte-Carlo the same evening. 

2. In your opinion, how important was it to allow the general public to participate in the race?

Allowing the public to participate has really emphasised running in Denmark. However, our focus is not only on the runners, but on spectators too. Along the course more than 15 bands will play and spectators will be invited to join in in the festivities. It will be a celebration for everyone!

3. What positive impact would you like to see from hosting the race?

The event has sold out and actually very fast, with over 30,000 starting numbers handed out across 72 different nations. We're really trying to create an international running festival, open to all, enjoyed by all! Outside of Danish competitors, Sweden has the largest number of participating runners, making up a third of foreign participants. Norwegian runners represent about one-fifth, while Britain and Germany make up about a tenth. The race also includes runners from: the United States; Australia; Brazil; Iraq; Mexico; Barbados and The Dominican Republic.

4. How did Sport Event Denmark use SportAccord Convention 2013 to highlight the race as a Game Changer?

Leading up to the Convention, we launched the #YourGameChanger social media campaign. The campaign's aim was to get individuals from all areas of sport to share their 'Event Game Changers.' 

Our exhibition stand reflected this theme as we used the space to interview key people about their 'Game Changers'. Their responses were then displayed in our booth, shared via our social media channels and SportAccord Convention's The Daily.* 

Following the success of the #YourGameChanger campaign, we have developed a new theme for SportAccord Convention 2014. This year delegates will be asked: "What can be added to events to enhance the visitor experience?" This could be anything from the welcome activities in the airport to the side events that engage spectators and visitors. 

Further information on the new campaign will be released closer to the event at

*You can view a selection of these interviews, including Lord Sebastian Coe's, on SportAccord Convention's YouTube channel.

All Eyes on Scotland as it Continues Partnership with SportAccord Convention

Thursday, February 20, 2014

SportAccord Convention announced today that EventScotland will once again be a Silver Partner of the event as part of a new three-year deal through to the 2016 event. The 12th annual SportAccord Convention takes place from 6-11 April 2014 at the Susesi Convention Centre in Belek/Antalya, Turkey and will be the fifth successive year that EventScotland has participated as a Silver Partner. 

The eyes of the world will be on Scotland in 2014 with both the Commonwealth Games and The Ryder Cup taking place there within the space of three months. EventScotland has been involved in securing a number of major properties for 2015 which will ensure Scotland continues to be the perfect stage for sport events. These include:

o FIG World Gymnastics Championships; 
o IOF World Orienteering Championships; 
o IPC Swimming World Championships; 
o FEI European Eventing Championships; 
o EJU European Judo Championships; 
o The Open Championship
o RICOH Women's British Open

"SportAccord Convention provides us with an unrivalled platform to engage with our global event partners, and our partnership is hugely valuable to us," said Paul Bush OBE, Chief Operating Officer for EventScotland. "After our major events in 2014, Scotland will host three World and two European Championships next year and we are looking forward to discussing our future aspirations with colleagues at the Convention in April." 

"EventScotland are a great partner to work with, always fully immersing themselves in the Convention and the various networking opportunities," said Nis Hatt, Managing Director of SportAccord Convention. "They never fail to deliver an engaging exhibition stand that provides our delegates with a real taste of what Scotland has to offer. This year I'm sure will be no exception!"

PwC Continues SportAccord Convention Gold Partnership

Friday, February 28, 2014

SportAccord Convention announced today that PwC will be a Gold Partner of SportAccord Convention for this year's event taking place from 6-11 April 2014 at the Susesi Convention Centre in Belek/Antalya, Turkey, one of the biggest and most modern congress centres in the Mediterranean area. 

The agreement marks PwC's second year as a Gold Partner. In 2013, PwC conducted the first Economic Impact Study of SportAccord Convention and estimated the direct and indirect impact of the event in Saint Petersburg, Russia, at US$7.69 million - which exceeded PwC's pre-Convention estimate by more than 12%.

"The first year of our partnership with SportAccord Convention was extremely successful and we are very pleased to be continuing as a Gold Partner in 2014," said Robert Gruman, PwC Russia Advisory Leader, who heads PwC's Global Sports Mega-Events Centre of Excellence. "SportAccord Convention provides us with networking opportunities and enhances our ability to build relationships with International Federations and the global sports movement."

"Our Gold Partnership with PwC has been of great value to us as an organisation and we are gratified to know that the feeling is mutual" said Nis Hatt, Managing Director of SportAccord Convention. "We are very pleased that the partnership is continuing and that we are able to provide a platform for PwC to meet its business objectives." 

PwC's Sports Mega-Events Centre of Excellence comprises a network of professionals experienced in bringing value at all phases of the sports mega-events lifecycle. 

For the Sochi 2014 Olympic and Paralympic Winter Games (still to come from 7-16 March), PwC's experts, in partnership with the Sochi Organising Committee, carried out over 200 projects in several key areas, from strategic and operational planning to supply chain management, from HR consulting to risk management.


The Countdown Begins!

Thursday, March 6, 2014

Today marks ‘one month to go’ until the global sporting community gathers in Belek/Antalya, Turkey for SportAccord Convention 2014.

With over 1500 delegates from 800 organisations already confirmed, the Convention is set to sell out for a seventh consecutive year. With the event hotels close to capacity and over 200 private meetings scheduled, the countdown to the 2014 Convention has begun!

To celebrate, we caught up with some delegates to find out their event objectives and what they are most looking forward to in Belek/Antalya.

“I’m looking forward to the productive time we will spend at SportAccord Convention,” said Hanna Domagala, Deputy Director, The World Games 2017 Wrocław.

“It is THE place where I can meet many of my stakeholders, promote our event, and meet potential business partners. Not many events offer this much in such a well-organized and pleasant way.”

Meanwhile the International Skiing Federation is preparing to meet with other International Federations, commercial partners and media representatives to reflect on the Sochi Winter Olympic Games and FIS World Cup events.
“We will be listening very carefully to their comments,” said Sarah Lewis, Secretary General of the FIS.

“The feedback we receive will be vital in planning the next steps to move our sport forward.”

The Convention is also the perfect platform for delegates to meet new contacts and build new relationships.

“Although we’re looking forward to joining those we act for,” said Warren Phelops, Global Head of Sports at K&L Gates, “we’re also excited about the prospect of making new friends and finding out the areas in which we can help each other and work together.”

Comfortable, luxurious and all-inclusive, this year’s venue, The Susesi Luxury Resort, will provide delegates with the perfect environment to network in. The 5* surroundings are ideal for catching up with existing clients, or securing your next big contract.

“In four days we are able to meet more people than in one year travelling all over the world,” said Patrick Vajda, Managing Director at Marsh Inc.

To guarantee SportAccord Convention is the must attend event of 2014, a number of exciting social and cultural activities are planned, including The SportAccord Convention 2014 Golf Tournament at the Cornelia Diamond Golf Resort.

To celebrate ‘one month to go’, we are offering delegates the opportunity to play in the golf tournament for FREE!

Simply book your delegate place by Friday 14 March, 17:00 GMT, and you’ll be entered into the prize draw.

Good luck, and if we don’t see you on the first tee, we’ll see you elsewhere in the beautiful Belek/Antalya, host of SportAccord Convention 2014.