SAC UNVEILS PLENARY CONFERENCE THEME ‘MARKETING AND SPONSORSHIP’ FOR #SAC2018 IN BANGKOK, THAILAND

Date: 
Sunday, January 7, 2018

LAUSANNE, Switzerland – SportAccord Convention today announced ‘Marketing and Sponsorship’ as the theme of the Plenary Conference following feedback from International Federations and delegates. For sport and entertainment organisations, sponsors spend millions to build brand equity and it’s not just about eyeball exposure. The Plenary Conference will look at how to tap into the spirit of the sport by marketers who are sponsoring to leverage the enthusiasm and loyalty of sports fans, and transfer the fan’s passion to the brand as well as meet international sports federations expectations. Sessions will also focus on best practices to create and measure sponsorship activation. The 16th edition of the Convention in Bangkok, Thailand will take place from 15 – 20 April 2018.

SportAccord Convention is the world’s premier and most exclusive annual event at the service of sport. Held in a different city each year, the Convention takes place over six days and is focused on driving positive change internationally and dedicated to engaging and connecting; international sports federations, rights holders, organising committees, cities, press and media, and organisations involved in the business of sport.

In addition to the two-day Plenary Conference, SportAccord Convention offers the ever popular City Forum which saw a packed conference hall at this year’s Convention in Aarhus, Denmark. The City Forum is designed to address the needs and concerns of cities and regions bidding for major international sporting events. It does this by bringing together cities, event organisers, sports commissions, host cities, development authorities, international sports federations, and commercial organisations to share their insights and proven advice as well as practical takeaways. The Forum’s aim is to help cities obtain and host world class sporting events.

“SportAccord Convention is flying again following its great success in Aarhus, Denmark. This included meetings with 15 cities interested in hosting future conventions from Asia, the USA, the Middle East and Europe. This confirms how relevant SportAccord Convention is for the international sports community.” said Mr. Francesco Ricci Bitti, President of SportAccord Convention.

The conference programme also includes LawAccord and offers the opportunity to examine the most pressing and relevant legal issues for the international sports movement and the cities that host them.

In addition, the MediaAccord conference enables international sports federations, media organisations and media experts to work together to share best practices and winning ways to capture fan engagement and build strong brands across all media platforms with the SAC2018 conference theme providing a strong focus.

Bangkok is the next destination and global sports gathering for SportAccord Convention 2018 and serves as an international hub for this region. A key opportunity for any organisation involved in the business of sport, Bangkok provides organisations with unique opportunities to deepen their relationships in this region, or use #SAC2018 as a springboard to kick-start their involvement and tap into the region with over 90% of the delegation being key decision-makers and in a position to take action. Organisations will have access to the Who’s Who in the world of sport and achieve many of their business goals in one location within days – the No. 1 key objective for delegates who attended SAC2017 in Aarhus, Denmark.

Follow developments and updates on SportAccord Convention including the Plenary Conference on Twitter @saconvention using #SAC2018 or on our LinkedIn company page https://www.linkedin.com/company/sportaccord-convention or on Facebook at https://www.facebook.com/sportaccordconvention.

For Delegate, Exhibition or Partner enquiries, please contact the sales team: [email protected] or phone at +41 21 601 27 64.

For media enquiries, please email Jenny Edmondson, Media Relations Officer:

[email protected]

EDITORS NOTES

SportAccord Convention

The SportAccord Convention is a not-for-profit organisation which annually brings together representatives from more than 100 International Sports Federations affiliated with the following umbrella organisations that host their Annual General Assemblies at the SportAccord Convention.

SportAccord (GAISF - Global Association of International Sports Federations), ASOIF (Association of Summer Olympic International Federations), AIOWF (Association of International Olympic Winter Sports Federations), ARISF (Association of IOC Recognised International Sports Federations), AIMS (Alliance of Independent Recognised Members of Sport) and Associate Members.

In addition, the SportAccord Convention receives the full support of the International Olympic Committee.

     

 

“SPORTACCORD CONVENTION IS FLYING AGAIN” AFTER RUNAWAY SUCCESS IN AARHUS WITH 15 CITIES INTERESTED IN HOSTING FUTURE CONVENTIONS

Date: 
Monday, January 8, 2018
LAUSANNE, Switzerland –SportAccord Convention 2017 which took place in this year’s European Capital of Culture, Aarhus, Denmark from 2-7 April was billed as a runaway success. With over 1600 delegates in attendance representing 71 nationalities, including 100 International Sport Federations and Associate Members, the 15th edition attracted key decision-makers from the world of sport.
 
With sport being the fastest growing sector in the entertainment industry, the six-day Convention included a full conference programme focused on ‘Innovation in Action’. This included the Plenary keynote from Michael Evans, President of Alibaba Group, City Day, MediaAccord and LawAccord, as well as a sell-out exhibition with 66 booths representing some of the international federations, cities and many industry sectors.
 
SportAccord Convention also received a royal visitor with Frederik, Crown Prince of Denmark and heir apparent to the throne who visited the exhibition, as well as legendary goalkeeper Peter Schmeichel who greeted delegates on the Sport Event Denmark stand.
 
This year saw 135 cities and regions attend the SportAccord Convention who brought over 300 delegates between them, including the 2024 bid cities who delivered introductory presentations at the ASOIF General Assembly. Francesco Ricci Bitti, President of SportAccord Convention and ASOIF said,
 
“SportAccord Convention is flying again. Following a difficult transition period, the SportAccord Convention in Aarhus has been a great success with special thanks to our hosts, Sport Event Denmark and the City of Aarhus. In the last few days, we have also had meetings with 15 cities interested in hosting future conventions from Asia, the United States of America, the Middle East and Europe. This confirms how relevant SportAccord Convention is for the international sports community.”
 
The glittering Opening Ceremony organised by this year’s Convention hosts was attended by more than 850 delegates. Held in the Musikhuset, the event featured culture, music and the performing arts, as well as speeches from the Presidents of SportAccord Convention and the International Olympic Committee, and the Mayor of Aarhus. The 16th edition of the SportAccord Convention was announced by Deputy Prime Minister Tanasak Patimapragorn and will take place in Bangkok, Thailand from the 15-20 April 2018 and H.E. Mrs. Kobkarn Wattanavrangkul, Thailand’s Minister for Tourism and Sports was also in attendance with her delegation.
 
The Closing Event took place in the iconic art museum of ARoS where hundreds of guests enjoyed panoramic rainbow views of the city, exclusive access to the new exhibition ‘The Past’, and cocktails and tapas accompanied by live music.
 
Lars Lundov, CEO, Sport Event Denmark, a long-term Gold Partner and this year, co-host of the SportAccord Convention said, “Playing co-host to SportAccord Convention together with the City of Aarhus has been a privilege and honour, and we hope and believe that all delegates have enjoyed our hospitality and experienced the beautiful City of Aarhus. Thanks to SportAccord Convention for giving us the opportunity, and we look forward to catching up with the World of Sport in Bangkok next year.”
 
To review the week’s events, videos and pictures, visit the SportAccord Convention website, Flickr, YouTube, Facebook, LinkedIn and Twitter.
 
For media enquiries, please email Jenny Edmondson, Media Relations Officer:
 
 
EDITORS NOTES
 
SportAccord Convention
 
SportAccord Convention is the world’s premier and most exclusive annual event at the service of sport. It is focused on driving positive change internationally and dedicated to engaging and connecting; rights holders, organising committees, cities, press and media, businesses and other organisations involved in the development of sport.
 
The SportAccord Convention is a not-for-profit organisation which annually brings together representatives from more than 100 International Sports Federations affiliated with the following umbrella organisations that host their Annual General Assemblies at the SportAccord Convention.
 
GAISF (Global Association of International Sports Federations), ASOIF (Association of Summer Olympic International Federations), AIOWF (Association of International Olympic Winter Sports Federations), ARISF (Association of IOC Recognised International Sports Federations), AIMS (Alliance of Independent Recognised Members of Sport) and Associate Members. In addition, the SportAccord Convention receives the full support of the International Olympic Committee.
 
Partners, Supporters and Exhibitors involved in this year’s Convention:
 
Co-hosts: City of Aarhus, Sport Event Denmark.
 
Global: Discover Los Angeles. Gold: Dow Jones Sports Intelligence, FINA Budapest 2017, Mairie de Paris, Sport Event Denmark Sports Bureau of Macau SAR Government, The Dubai Sports Council and Mohammed Bin Rashid Al Maktoum Creative Sport Award (MBRCSA). Silver: Aggreko, Canadian Sport Tourism Alliance, Edmonton Events, EventScotland, Malaysia Major Events. Bronze: European Championships Glasgow 2018, FIBA, Finnish Olympic Committee, Mexico City Sports Institute, Netherlands Board of Tourism & Conventions, Melbourne – Visit Victoria. Delivery: Compass Fairs, DB Schenker, Nespresso, Nielsen Sports, Penceo, Volvo. Supporters: Getty Images, GlobalSportsJobs, LawInSport, Project4Sports, Pro-Shop Europe, Smart Cities & Sport, Swiss Timing.
 
Media Partners:
 
Top Partner: Dow Jones, Principal Partners: SportBusiness Consulting, Sportcal, Yutang Sports. Partners: AFP, Around The Rings, Francs Jeux, Host City, iSportconnect, Jyllands-Posten, SportAkademReklama, Sport Business Consulting, SportsPro.
 
Exhibitors:
 
Aggreko, AISTS (International Academy of Sports Science and Technology), Around The Rings, Ashgabat 2017 5th AIMAG Executives Committee, Association of Global Event Suppliers, Beijing Olympic  City Development Association, Beijing organizing committee for the 2022 Olympic and Paralympic Winter Games, CIES (Centre International d’Etude du Sport), City of Berlin, City of Lausanne, City of Medellin, DB Schenker, Department for International Trade, Dow Jones Sports Intelligence, Dream Together – Korea, Dubai Sports Council//MBRCSA, Edmonton Events, Edmonton Events, EventScotland, FIAS (Fédération Internationale de Sambo), FIBA (Fédération Internationale de Basketball), FICS (Fédération Internationale de Chiropratique du Sport), Finnish Olympic Committee, FISU (Fédération Internationale du Sport Universitaire), Glasgow 2018 European Championships, Gracenote Sports, High Performance Center – Catalonia, IFBB (International Federation of Bodybuilding and Fitness), IFMA (International Federation of Muaythai Amateur), Imagen Ltd, International Ice Dragon Boat Federation, IMMAF (International Mixed Martial Arts Federation), IOF (International Orienteering Federation), IRBF (International Roll Ball Federation), IWF (International Wushu Federation), Japan Sports Council, Japan Sport Tourism Alliance, Malaysia Major Events, MARSH, Melbourne – Visit Victoria, Mexico City Sports Institute, Nanjing Competition and Social Sports Administrative Center, NBTC – Holland Marketing, Nelo Mar Kayaks, New Zealand Major Events, Norway Convention Bureau, Nüssli Group Support AG, Ocaq Scoring, Peace and Sport, Penceo, Rider Levett Bucknall, Russian International Olympic University, Sarasota County Sports Commission, SecuraSeal Limited, Sport Event Denmark, Sports Bureau of Macao SAR Government, Swiss Federal Office of Sport (FOSPO), Thailand Ministry of Tourism and Sports, Trivandi, UK Sport, Welsh Government, World Jump Rope Federation.  

‘DISCOVER LOS ANGELES’ ANNOUNCED AS GLOBAL PARTNER FOR SPORTACCORD CONVENTION 2017

Date: 
Tuesday, March 28, 2017

LAUSANNE, Switzerland – SportAccord Convention is delighted to announce Discover Los Angeles will be the exclusive Global Partner at its 15th edition of the Convention, taking place from 2 – 7 April 2017 in this year’s European Capital of Culture, Aarhus in Denmark.

Since its founding on September 4, 1781, Los Angeles has grown into a dynamic metropolis with its eye on the future, while preserving its extraordinary cultural heritage. LA is one of the most ethnically diverse cities in the world, making it a truly global city. From San Pedro to the San Fernando Valley, LA is home to 211 sites that are on the National Register of Historic Places. As the entertainment capital of the world and its rich legacy of sport, Los Angeles has a long history when it comes to culture and sport.

Discover Los Angeles President & CEO Ernest Wooden Jr. said, “An epicentre of the sports and entertainment universe, Los Angeles is committed to delivering championship calibre sporting events on the world’s greatest stage. We are excited to be the Global Partner of the SportAccord Convention for the first time and look forward to showcasing L.A.’s unparalleled culture of creativity, innovation and entertainment.”

Held in a different city each year, the annual SportAccord Convention is a unique opportunity for key decision-makers from sport and industry to meet, network and strategically shape global, regional and national agendas. A 6-day event with 1500 delegates expected to attend, organisations can take advantage of the many opportunities offered at the world’s premier and most exclusive annual event focused on the business of sport.

Nis Hatt, Managing Director of SportAccord Convention said, “We are delighted to welcome Discover Los Angeles onboard as the Global Partner for the SportAccord Convention. A diverse city, its rich cultural heritage makes Los Angeles one of the ‘go-to’ destinations, and delegates will have every opportunity to connect and discover more during the Convention.” The Discover Los Angeles team will be found at Stand 37.

To become involved, follow developments and updates on SportAccord Convention on Twitter @saconvention using #SAC2017 or on the #SAC2017 LinkedIn company page https://www.linkedin.com/company/sportaccord-convention or on Facebook at https://www.facebook.com/sportaccordconvention.

For media enquiries, please email Jenny Edmondson, Media Relations Officer:

[email protected]

EDITORS NOTES

SportAccord Convention

SportAccord Convention is the world’s premier and most exclusive annual event at the service of sport. Held in a different city each year, the Convention takes place over six days and is focused on driving positive change internationally and dedicated to engaging and connecting; international sports federations, rights holders, organising committees, cities, press and media, and organisations involved in the business of sport.

The SportAccord Convention is a not-for-profit organisation which annually brings together representatives from more than 100 International Sports Federations affiliated with the following umbrella organisations that host their Annual General Assemblies at the SportAccord Convention.

SportAccord, ASOIF (Association of Summer Olympic International Federations), AIOWF (Association of International Olympic Winter Sports Federations), ARISF (Association of IOC Recognised International Sports Federations), AIMS (Alliance of Independent Recognised Members of Sport) and Associate Members. In addition, the SportAccord Convention receives the full support of the International Olympic Committee.

For more information on SportAccord Convention visit: www.sportaccordconvention.com

Discover Los Angeles

Discover Los Angeles is a private, non-profit business association whose primary mission is to market and promote Los Angeles as the premier site for leisure travel, meetings and conventions as the City’s official tourism marketing organization.

One of the world’s most dynamic and diverse destinations, Los Angeles is comprised of more than 30 diverse neighborhoods and considered the cultural hub of the Pacific Rim. Home to near-perfect weather, 75 miles of jaw-dropping shoreline, more museums than any other U.S. city and an award-winning culinary scene, Los Angeles presents endless possibilities that keep its more than 47 million annual visitors entertained. For more information, visit the official visitor information website of Los Angeles at discoverLosAngeles.com, join the more than one million people who follow Discover L.A.’s Facebook page at facebook.com/LosAngelesFan, or follow @discoverLA on Twitter, Instagram and Pinterest.

 

DOW JONES RETURNS AS “TOP MEDIA PARTNER” FOR SPORTACCORD CONVENTION 2017

Date: 
Thursday, March 16, 2017

LAUSANNE, Switzerland – SportAccord Convention is delighted to welcome the return of Dow Jones, a global provider of news and business information, as the Top Media Partner for this year’s SportAccord Convention – the world’s premier and most exclusive annual event at the service of sport.

Commenting on the Top Media Partnership, Simon Greenberg, Global Head of Rights at News Corp, and Head of Dow Jones Sport, said:

“SportAccord Convention brings together key decision-makers to discuss the major issues facing global sport and enact change. By shining a spotlight on innovation, this year’s Convention will recognize efforts to challenge the status quo and drive the industry forward. 

"This is a compelling forum for Dow Jones, which prides itself on innovation across all its brands and is committed to advancing business intelligence. In particular, Dow Jones Sports Intelligence, the only due diligence and research service tailored specifically to the sports industry, delivers new and unique insights to help organizations assess third-party relationships and manage risk, so they can innovate with confidence.”

As part of the partnership, Dow Jones has helped to secure Tom Glick, CCO of City Football Group for the Plenary Conference taking place on Wednesday 5 April 2017. Glick will share his insights into how Manchester City Football Club has opened the door to innovation, to build loyalty and grow support as well as commercial success, in a scene setter focused on ‘Innovation in the Business of Sport’.

Continuing with this year’s Plenary Conference theme Innovation in Sport, Tom Glick will take part in the panel session following, to address how sponsor engagement, digital, data and in-stadium technology, enables sport disciplines to deliver even more to meet fan expectations and get back so much more in return.

The Panel lineup will also include:

·         Ishveen Anand, Founder & CEO, OpenSponsorship

·         David de Behr, Head of Sales, Major Events Division, Aggreko

·         Fiona Green, Director & Co-Founder, Winners

Nis Hatt, Managing Director of SportAccord Convention said, “It is a pleasure to welcome Dow Jones as the Top Media Partner for the 15th edition of the SportAccord Convention. Having Dow Jones onboard for the second year running demonstrates the value and opportunities the Convention brings to global players involved in the business of sport.”

The SportAccord Convention will take place from 2-7 April 2017 at the Aarhus Convention Center in Denmark, this year’s European Capital of Culture and a go-to destination for sport events. For further information on the Convention including the Official Schedule or the full Conference Programme, visit the SportAccord Convention website. Organisations looking to take part, should register as a delegate at www.sportaccordconvention.com.

For media enquiries, please email Media Relations Officer: [email protected]

EDITORS NOTES

SportAccord Convention

SportAccord Convention is the world’s premier and most exclusive annual event at the service of sport. It is focused on driving positive change internationally and dedicated to engaging and connecting; international federations, rights holders, organising committees, cities, press and media, businesses and other organisations involved in the development of sport.

The SportAccord Convention is a not-for-profit organisation which annually brings together representatives from more than 100 International Sports Federations affiliated with the following umbrella organisations that host their Annual General Assemblies at the SportAccord Convention.

SportAccord, ASOIF (Association of Summer Olympic International Federations), AIOWF (Association of International Olympic Winter Sports Federations), ARISF (Association of IOC Recognised International Sports Federations), AIMS (Alliance of Independent Recognised Members of Sport) and Associate Members.

In addition, the SportAccord Convention receives the full support of the International Olympic Committee.

For more information about the SportAccord Convention: www.sportaccordconvention.com

Dow Jones

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource. Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

 

 

 

 

17th FINA WORLD CHAMPIONSHIPS 2017 BUDAPEST – BALATONFÜRED WELCOMED ONBOARD AS GOLD PARTNER FOR SPORTACCORD CONVENTION IN AARHUS, DENMARK

Date: 
Wednesday, March 15, 2017

LAUSANNE, Switzerland – SportAccord Convention is pleased to welcome the 17th FINA World Championships 2017 Budapest – Balatonfüred onboard as a Gold Partner for this year’s SportAccord Convention taking place in the European Capital of Culture Aarhus, Denmark from 2 – 7 April 2017.

Commenting on the Gold Partnership, Eva Szanto, Executive Director of Bp2017 N. Ltd. said, “Last year our organization took part in SportAccord Convention and it was extremely useful in finding new partners for the World Championships. The Convention was a big push for our event and this Gold partnership will help to provide further visibility and awareness too. The new partnerships we have made as a result of being involved in the SportAccord Convention will help to deliver the best FINA Aquatics World Championships in Budapest ever.”

The 17th FINA World Championships will take place in Budapest and Balatonfüred from 14 - 30 July 2017 and will be the largest sporting event Hungary has hosted. Almost 3,000 athletes in six different disciplines will take part, with 75 contests taking place over a period of 17 days in five iconic venues.

Nis Hatt, Managing Director of SportAccord Convention said, “We’re delighted to welcome the 17th FINA World Championships 2017 Budapest – Balatonfüred as a Gold Partner and wish them all the very best for this exciting international event this summer. Their desire to step up and become a Gold Partner this year as a result of the successful partnerships forged during SAC2016, demonstrates why the SportAccord Convention is a valuable platform for cities, regions, sponsors and sport.”

SportAccord Convention is the world’s premier and most exclusive annual event at the service of sport. It is focused on driving positive change internationally and dedicated to engaging and connecting; international sports federations, rights holders, organising committees, cities, press and media, businesses and other organisations involved in the development of sport.

The Convention is host to annual general meetings of governing bodies, and once again, will welcome a delegation from the International Olympic Committee. The 6-day Convention includes the Plenary Conference, City Forum, LawAccord, MediaAccord, the Exhibition, as well as the Opening Ceremony and Closing Event.

Follow developments and updates on SportAccord Convention on Twitter @saconvention using #SAC2017 or on our LinkedIn company page https://www.linkedin.com/company/sportaccord-convention or on Facebook at https://www.facebook.com/sportaccordconvention.

For media enquiries, please email Jenny Edmondson, Media Relations Officer:

[email protected]

EDITORS NOTES

SportAccord Convention

The SportAccord Convention is a not-for-profit organisation which annually brings together representatives from more than 100 International Sports Federations affiliated with the following umbrella organisations that host their Annual General Assemblies at the SportAccord Convention.

SportAccord, ASOIF (Association of Summer Olympic International Federations), AIOWF (Association of International Olympic Winter Sports Federations), ARISF (Association of IOC Recognised International Sports Federations), AIMS (Alliance of Independent Recognised Members of Sport) and Associate Members. In addition, the SportAccord Convention receives the full support of the International Olympic Committee.

For more information on SportAccord Convention visit: www.sportaccordconvention.com

17TH FINA-BUDAPEST 2017 World Championships

The Bp2017 N. Ltd. is fully responsible for organizing the 17th FINA World Championships in six sport arts: swimming, water polo, synchronized swimming, diving, open water swimming and high diving in two cities: Budapest and Balatonfüred.

For media enquiries please contact Gabor Karpati, [email protected],

+36 30 195 7881.

www.fina-budapest2017.com

https://www.facebook.com/finaworlds2017/

 

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